This year, hundreds of applicants competed for a chance to present at South by Southwest’s fifth annual Accelerator forums … after much nail biting and drum rolling, the results are in:
(and to all the other finalists!)
for being selected to present
at this year’s SXSW Interactive Startup Accelerator competition!!
LikeBright, a company who believes that your friends make the best online matchmakers, is up against some very talented opposition in the social startup category. But these newcomers certainly aren’t acting like rookies; LikeBright is teaming up with our Ninjas to make their first SXSW legend… wait for it… dary.
Ninjathat x LikeBright? Talk about a perfect match! We recently connected with Kristen, community manager for LikeBright to pick her brain on SXSW plans and LikeBright Ninjas.
Ninjathat: Is this your first SXSW event?
Kristen: Yes! And we are so excited we are practically dancing in our seats.
(*But really, http://blog.likebright.com/likebright-is-bringing-the-party-to-sxsw-finalist-south-by-southwest/)
Nt: How does being an exhibitor change your plans for SXSW from what they may have been before you found out?
K: LikeBright applied to the 5th annual SXSW Accelerator and were selected as one of the finalists. As a finalist, LikeBright will be will pitching our product to venture capitalists, entrepreneurs and press on stage. Being a finalist is what is allowing LikeBright to attend SXSW and share what we’ve been working on.
Nt: What kind of goals are you looking to accomplish via SXSW?
K: We want to present an awesome product that gets people’s attention, and in turn, grows our community. We want the visibility of SXSW to lead to new investors, partnerships, and more users.
Nt: Why do you see value in using Ninjas to accomplish these goals?
K: LikeBright is like the “little engine that could.” We are a small, yet dedicated, hard working team. We need Ninja’s to do some of the outreach we just don’t have capacity to do as a small team. When LikeBright is on the Accelerator stage presenting, we can easily get the attention of investors and press in the audience, but we want to connect with the broader SXSW community and in a more personal, friendly way. Ninjas will allow a greater number of people to feel like they have a personal connection to our brand. Ninjas will be LikeBright Ambassadors and our front line to introducing the brand to SXSW participants.
Nt: LikeBright Ambassador Ninjas? Sounds great!
K: In summary, the Ninjas will be (1) giving out wristbands (2) telling the LikeBright story (3) promoting the fundraiser for the DV shelter and (4) snapping and posting pics to social platforms or prompting people to take their own photo and use #LoveWins.
What ways can our Ninjas help you? Well I guess that all depends on what’s still on your SXSW to-do list.
Tell us below and check out a list of all the great Accelerator finalists: http://sxsw.com/interactive/startupvillage/accelerator/finalists#overlay-context=interactive/
And a full schedule of the 2013 SXSW events: http://schedule.sxsw.com/